Mentionlytics Blog - Social Media Monitoring & Brand Management

The Smartest Way to Do Sentiment Analysis on Social Media Data in 2026

Imagine launching your biggest campaign of the year. Mentions explode, your dashboard shows 82% positive sentiment, your marketing team celebrates... Then sales drop. It turns out thousands of people were joking about your campaign. The software interpreted sarcasm as praise. And that's the problem with social media sentiment analysis in 2026.

7 Social Listening Examples From Real Brands We Analyzed

This is the first-hand experience from our customers on how they, as real brands, use social listening to improve their reputation, positioning, sales, and marketing strategies. We collected the feedback and built a list of the best social listening examples that you could find inspiring.

I Tested 10 Tools to Replace Official X (Twitter) Analytics in 2026

X still offers built-in analytics and ad reporting, but they are all locked behind paid plans, plus Premium tiers that unlock extra features. That is exactly why I researched Twitter analytics tools available on the market today, to see what they offer and how they fit the budget.

Your Instagram New Features & Updates Monthly Overview [June 2026]

Here we track everything new happening on Instagram and update this article monthly with new insights, whether it's testing a feature or introducing a new one.

Brandwatch vs Meltwater vs Mentionlytics: A Fair Comparison

If you've been researching social listening tools for more than five minutes, you've probably landed in the Brandwatch vs Meltwater debate. But while both platforms dominate enterprise shortlists, they're no longer the only way to get powerful media monitoring, social listening, and AI-driven insights.

How to Create Insight-Rich Media Monitoring Reports that Tell a Story (+Template)

Most media monitoring reports fail for one simple reason: They report what happened, but never explain why it matters.

How to Measure Share of Voice and See Your Brand Through the Eyes of AI

You're not the only one tracking the Share of Voice (SOV) anymore. AI search is doing the same, so SOV has just leveled up from the metrics that show how much of the conversation in your industry belongs to your brand versus your competitors, and how successful your AI optimization strategy is.

I Tested 7 Hashtag Analytics Tools to Track Your # Everywhere in 2026

Some might say hashtags don't matter anymore, but the truth is that Instagram, Facebook, YouTube, TikTok, X, Pinterest, and Bluesky... still use hashtags, not as the primary way of getting massive reach, but for algorithm categorization, which, you have to admit, today, is perhaps even more important.

8-Step Guide to a Successful Influencer Marketing Strategy in 2026

Increased brand awareness, stronger trust, and better conversion rates are just a few benefits businesses get when influencer marketing is done right.