Social Media Analysis | Mentionlytics

Recent Articles on Social Media Analysis

08 Jul 2026

Imagine launching your biggest campaign of the year. Mentions explode, your dashboard shows 82% positive sentiment, your marketing team celebrates... Then sales drop. It turns out thousands of people were joking about your campaign. The software interpreted sarcasm as praise. And that's the problem with social media sentiment analysis in 2026.

22 Jun 2026

You're not the only one tracking the Share of Voice (SOV) anymore. AI search is doing the same, so SOV has just leveled up from the metrics that show how much of the conversation in your industry belongs to your brand versus your competitors, and how successful your AI optimization strategy is.

16 Feb 2026

"Does the algorithm hate me personally?" No. Maybe just your timing isn’t optimal. To find out the best times and days to post on different social media in 2026, you have to consult recent research data.

20 Dec 2025

Before social media managers, data dashboards, and “this post is underperforming” panic attacks, or studies on how social media affects elections and campaigns, elections were still won and lost the same way they are today: by public opinion.

21 Nov 2025

Threads is no longer the new kid we side-eye. Brands are treating it seriously, audiences are actually engaging, and, finally, analytics tools are starting to catch up.

07 Nov 2025

So, your brand's audience uses the Bluesky social platform, and you tried to pull the native Bluesky report to see the engagement and how you’re doing there. What you didn’t expect was to see a CAR file.

18 Mar 2025

Social media reach represents the number of unique users who saw your post. It is one of the most commonly used metrics for measuring brand awareness. Besides that, it's handy when you want to calculate the impact of your influencer campaigns or the success of your own posts.

05 Mar 2025

Ah, that return on investment... evergreen question every business owner asks. Legit, if businesses don't have the results they hope for, then all the marketing efforts seem wasted. So, how do we measure social media ROI? Is there a formula you can use once you set KPIs to calculate return on investment?

21 Jan 2025

Finding the right sentiment analysis tool might sometimes feel like finding a needle in the hay. There are so many tools out there, and trying all of them would take ages.

12 Dec 2024

Have you ever wondered how to use social media market research to craft the best marketing strategies for your clients or your business? You can pull so much data out of social media channels to get actionable insights for your 2025 planning.