Digital Marketing | Mentionlytics

A lot has changed since LLMs entered the search game

But one question has been haunting SEOs and marketers in every single meeting: "Our competitors are listed on ChatGPT, why are we not?" And you have been trying to figure out how to rank in ChatGPT, but there's always something missing or changing.

Political marketing

Political marketing may be a relatively new term in political science, but it’s not a new strategy that political candidates employ in their campaigns. In reality, political digital marketing tactics are being blended into the campaigning strategies of most politicians to reach voters online and promote their messages.

Meltwater alternatives

We rolled up our sleeves, dug through Reddit threads, listened to what users had to say about the tools, tried the recommended tools, and here's our experience with 11 Meltwater alternatives.

Digital PR challenges

If you worked in PR a hundred years ago, your biggest challenge was convincing journalists to print your story. Today, with digital PR, your biggest challenge is convincing the entire internet not to tell a different one.

Generative Engine Optimization (GEO)

Although Generative Engine Optimization is a relatively new term, we can already see some shifts in GEO trends. For example, at first, Wikipedia was the main source for some LLMs (like ChatGPT), but as they added search options, the range of sources they use expanded.

AI search engines

All brands want to show up in AI search engines, but it's a long way to find generative engine optimization (GEO) best practices that make sense. And with all the insights flooding SEO newsletters and social media, it might be challenging to cut through the noise and find out what truly works and what doesn't.

Influencer marketing trends

It seems 2026 is bringing some slight changes to influencer marketing trends, and if you're relying heavily on influencers, you might want to double-check your strategy and make some tweaks.

Digital marketing predictions

Digital marketing trends are getting harder to predict by the minute. Everything is moving so fast. One moment, you think AI is taking over, the next moment, Firefox rolls out "oh, do shut up, AI" button. If anything, 2026 will be full of contradictions, but don't let that fool you. The key will be in balance.

Reddit monitoring

Have you noticed how Reddit monitoring has become the hot topic in marketing circles since LLMs entered the market? No surprise there: AI search engines just love this infinite pool of human-made content, honest reviews, recommendations, and casual chats.

Increasing AI brand mentions

If you work in digital marketing or SEO, chances are one question has hijacked every meeting lately: “How do we increase our AI brand mentions?” It starts in the boardroom, escapes into Slack, and ends up all over the internet, usually followed by a lot of guessing and very few clear answers.