Answer Engine Optimization (AEO)

Answer Engine Optimization (AEO) is the thin line that connects content writing and SEO, and it all started with Google enriching SERPs with featured snippets in 2014, long before AI Mode even existed.

Generative Engine Optimization (GEO)

Although Generative Engine Optimization is a relatively new term, we can already see some shifts in GEO trends. For example, at first, Wikipedia was the main source for some LLMs (like ChatGPT), but as they added search options, the range of sources they use expanded.

New Trends in GEO

Everywhere you look, there's a new Generative Engine Optimization (GEO) tip lurking around the corner. And if you're a beginner in all this AI optimization stuff, you'll probably feel overwhelmed.

Best Practices in AI Search Engines

All brands want to show up in AI search engines, but it's a long way to find generative engine optimization (GEO) best practices that make sense. And with all the insights flooding SEO newsletters and social media, it might be challenging to cut through the noise and find out what truly works and what doesn't.

Increasing AI Brand Mentions

If you work in digital marketing or SEO, chances are one question has hijacked every meeting lately: “How do we increase our AI brand mentions?” It starts in the boardroom, escapes into Slack, and ends up all over the internet, usually followed by a lot of guessing and very few clear answers.

AI Brand Visibility Strategies

AI brand visibility is still new, and we're all just testing the water out there, trying different tactics and strategies, hoping some will work. That's why we're going to dig a bit deeper in this article and find out the best functional strategies.

AI Sentiment Analysis

AI sentiment analysis refers to the use of artificial intelligence technologies, especially natural language processing (NLP), to identify, extract, quantify, and study affective states and subjective information from text.

Personal Social Media Advisor

Wouldn’t it be awesome if you could have a personal social media advisor monitoring your performance and offering you specific recommendations on how to do better? And what if your advisor had AI powers? Wouldn’t it be the perfect combo?

AI Trends in 2023

Welcome to a deep dive into the remarkable world of AI trends that are reshaping our lives in 2023. From healthcare to finance, Artificial Intelligence (AI) is leaving an indelible mark on various industries.

Marketing Landscape and AI

If you've been keeping an eye on the marketing landscape lately, you've probably heard the buzz around Artificial Intelligence or AI. It's not just another overhyped tech jargon. AI is changing the world, and guess what? Marketing isn't immune to its transformative power.